| 3 |
Prepare a Compliant Logo |
The logo must be in SVG Tiny 1.2 format. |
The “baseProfile” attribute set to “tiny-ps”
The “version” attribute set to “1.2”.
A element must be included that reflects the company name, though there are no strict requirements for the content of the element.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">A <desc> (i.e. the “description”) element is not required, but this should be included to support accessibility.</span></td>
</tr>
</tbody>
</table>
<p><span style="font-size: 12pt; font-family: courier new, courier, monospace;"><strong><br />
Self-asserted logos</strong>:- logos that are published without verification certificates and are supported by Yahoo, Fastmail, and others. BIMI works without VMC or the CMC, meaning that the entry point for BIMI is very attainable. I always recommend starting your BIMI journey with this option.</span></p>
<p><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Select VMC or CMC Certificate for BIMI</span></strong></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Before applying for a BIMI certificate, you must decide whether you need a Verified Mark Certificate (VMC) or a Certificate Mark Certificate (CMC):</span><br />
<strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Verified Mark Certificate (VMC)</span></strong><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Required by most major mailbox providers like Gmail, Yahoo, and Fastmail.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Validates that your organization owns the trademarked logo displayed in recipients’ inboxes.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Issued by certificate authorities like DigiCert, GlobalSign, or Entrust.</span></p>
<p><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Certificate Mark Certificate (CMC)<br />
</span></strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">They are issued by certification authorities (Entrust or DigiCert) recognized by the BIMI Working Group. </span><span style="font-family: courier new, courier, monospace; font-size: 12pt;"><br />
The verification process includes checking your brand’s logo and DMARC policy.<br />
Like VMCs, CMCs involve an annual fee for issuance and maintenance.<br />
This is a good alternative for smaller businesses that may not have trademarked their logo or for businesses making changes to their logos that have not been processed by the trademark authority yet.<br />
At Google, a CMC is required for logo presentation, along with qualifying local reputation and volume. </span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Less commonly used but an alternative for certain email ecosystems.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Some mailbox providers may not require a VMC but still follow BIMI standards.</span></p>
<p> </p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;"><strong>Recommended</strong>: If you want your logo to be displayed in Gmail and other major providers, choose VMC.</span></p>
<table style="border-collapse: collapse; width: 100%; height: 184px;">
<tbody>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Id</span></strong></td>
<td style="width: 13.4736%; height: 23px;"><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Feature</span></strong></td>
<td style="width: 43.2555%; height: 23px;"><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Verified Mark Certificate (VMC)</span></strong></td>
<td style="width: 40.0778%; height: 23px;"><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Certificate Mark Certificate (CMC)</span></strong></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">1</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Purpose</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Required by major mailbox providers like Gmail, Yahoo, and Fastmail.</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Alternative to VMC for certain email providers.<br />
CMCs offer a similar level of verification as VMCs.<br />
</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">2</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">BIMI Requirement</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Mandatory for most providers to display a logo in the inbox.</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Not required by all mailbox providers but can still be used with BIMI.</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">3</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Trademark Requirement</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">A trademarked logo is mandatory. You must have used the logo for at least 12 months before the Mark verification date on a domain you control.<br />
</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">May not always require a trademarked logo.</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">4</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Supported Providers</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Google/Gmail (enhanced support, blue checkmark)</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Apple (Digitally certified label in message details)</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">au.com</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Yahoo</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Fastmail</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Cloudmark</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">La Poste</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Onet</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">ZohoMail</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Zone</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Zoner</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Some providers that do not enforce VMC requirements.</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">5</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Issuing Authorities</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">DigiCert, Entrust.</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Less widely available compared to VMC.</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">6</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Cost</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">$1,000 – $1,500 per year.</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Typically lower cost or no cost in some implementations.</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 3.19315%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">7</span></td>
<td style="width: 13.4736%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Verification Process</span></td>
<td style="width: 43.2555%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Strict validation of logo ownership and DMARC compliance.</span></td>
<td style="width: 40.0778%; height: 23px;"><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Less stringent than VMC.</span></td>
</tr>
</tbody>
</table>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Gmail now supports Common Mark Certificates (CMC), a new type of BIMI certificate being issued by Certificate Authorities (CA). CMCs allow a broader range of senders to utilize BIMI, who might not have the registered trademark required for a Verified Mark Certificate (VMC). With a CMC, the sender’s brand avatar will be displayed without the Gmail-verified checkmark. </span></p>
<p><strong><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Step 2: Choose a BIMI Certificate Provider (once your logo ready)</span></strong></p>
<table style="border-collapse: collapse; width: 66.1063%; height: 92px;">
<tbody>
<tr style="height: 23px;">
<th style="width: 7.69144%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">id</span></th>
<th style="width: 13.07%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Provider</span></th>
<td style="width: 35.7939%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Features</span></td>
<th style="width: 38.1093%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Cost (Approx.)</span></th>
</tr>
<tr style="height: 23px;">
<td style="width: 7.69144%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">1</span></td>
<td style="width: 13.07%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">DigiCert</span></td>
<td style="width: 35.7939%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Global CA, automated verification, supports BIMI VMCs.<br />
in 2020 DigiCert is partnering with Valimail to help firms embrace BIMI (Brand Indicators for Message Identification), an email security standard that helps brands display a logo in their email subject lines with Verified Mark Certificates (VMCs).<br />
</span></td>
<td style="width: 38.1093%;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Starts at $1,499/year</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 7.69144%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">2</span></td>
<td style="width: 13.07%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Entrust</span></td>
<td style="width: 35.7939%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Trusted CA for BIMI, offers compliance assistance</span></td>
<td style="width: 38.1093%;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Starts at $1,499/year <em>(Not supported by Chrome)</em></span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 7.69144%; text-align: left; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">3</span></td>
<td style="width: 13.07%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">GlobalSign <em>(Upcoming)</em></span></td>
<td style="width: 35.7939%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Expected to issue BIMI VMCs soon</span></td>
<td style="width: 38.1093%;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">TBD</span></td>
</tr>
</tbody>
</table>
<p><span style="font-size: 12pt; font-family: courier new, courier, monospace;"><strong>Important Note About Entrust:-</strong></span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;">Google Chrome does not currently support Entrust VMCs, which affects the display of the BIMI logo in Gmail and other Google services.</span></p>
<p><span style="font-size: 12pt; font-family: courier new, courier, monospace;"><strong>Step 3: Free BIMI Tools</strong></span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;">There are no free VMC providers, but you can check your BIMI readiness with these free tools:</span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;">BIMI Group – https://bimigroup.org/</span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;">Valimail BIMI Monitor – https://www.valimail.com</span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;">EasyDMARC BIMI Lookup Tool – https://easydmarc.com/tools/bimi-lookup.</span></p>
<p><strong><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Step 4: BIMI Support for Subdomains:-</span></strong><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;">If you manage multiple subdomains, check which providers:</span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;"><a href="https://www.digicert.com/blog/how-many-vmcs-will-i-need"><strong>DigiCert</strong> – Supports as per below</a><br />
</span></p>
<table style="border-collapse: collapse; width: 51.9617%; height: 161px;">
<tbody>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><strong><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Domain Structure</span></strong></td>
<td style="width: 23.2804%; height: 23px;"><strong><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Number of Logos</span></strong></td>
<td style="width: 27.7477%; height: 23px;"><strong><span style="font-size: 12pt; font-family: courier new, courier, monospace;">VMC Configuration</span></strong></td>
</tr>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Single domain</span></td>
<td style="width: 23.2804%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">One</span></td>
<td style="width: 27.7477%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">One</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Single domain</span></td>
<td style="width: 23.2804%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple (more than one)</span></td>
<td style="width: 27.7477%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple: One VMC per logo</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple domains</span></td>
<td style="width: 23.2804%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">One</span></td>
<td style="width: 27.7477%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">One</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple subdomains</span></td>
<td style="width: 23.2804%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">One</span></td>
<td style="width: 27.7477%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">One</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple domains</span></td>
<td style="width: 23.2804%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple (more than one)</span></td>
<td style="width: 27.7477%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple: One VMC per logo</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 16.1462%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple subdomains</span></td>
<td style="width: 23.2804%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple (more than one)</span></td>
<td style="width: 27.7477%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Multiple: One VMC per logo</span></td>
</tr>
</tbody>
</table>
<p><span style="font-size: 12pt; font-family: courier new, courier, monospace;"><strong>Entrust</strong> – Allows subdomain BIMI, but each subdomain needs an individual VMC.</span><br />
<span style="font-size: 12pt; font-family: courier new, courier, monospace;"><strong>Valimail</strong> – Offers BIMI services and may support subdomain setups upon request.</span></p>
<p><span style="font-family: courier new, courier, monospace;"><strong><span style="font-size: 12pt;">Step 5: Apply for a BIMI Certificate:-</span></strong></span><br />
<span style="font-family: courier new, courier, monospace;"><span style="font-size: 12pt;"><strong>Trademark Your Logo</strong> – Register your brand’s logo with a trademark office. </span>The following trademark offices are approved for BIMI (Brand Indicators for Message Identification).</span></p>
<p> </p>
<table style="border-collapse: collapse; width: 51.6504%; height: 253px;">
<tbody>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">United States (US)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">United States Patent and Trademark Office (USPTO)</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.uspto.gov/</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Canada (CA)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Canadian Intellectual Property Office</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/home</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">European Union (EU)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">European Union Intellectual Property Office</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://euipo.europa.eu/ohimportal/en</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">United Kingdom (GB)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">UK Intellectual Property Office</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.gov.uk/government/organisations/intellectual-property-office</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Germany (DE)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Deutsches Patent- und Markenamt</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.dpma.de/</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Japan (JP)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Japan Trademark Office</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.jpo.go.jp/e/</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Spain (ES)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Spanish Patent and Trademark Office O.A.</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.oepm.es/es/index.html</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Australia (AU)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">IP Australia</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.ipaustralia.gov.au/</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">India (IN)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Intellectual Property India</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://ipindia.gov.in/trade-marks.htm</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">South Korea (KR)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Korean Intellectual Property Office</span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://kipo.go.kr/en</span></td>
</tr>
<tr style="height: 23px;">
<td style="width: 13.6164%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">New Zealand (NZ)</span></td>
<td style="width: 30.5427%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Intellectual Property Office of New Zealand (IPONZ) </span></td>
<td style="width: 26.3887%; height: 23px;"><span style="font-size: 12pt; font-family: courier new, courier, monospace;">https://www.iponz.govt.nz/</span></td>
</tr>
</tbody>
</table>
<p><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Document List:-</span></strong><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Basic Business & Applicant Information</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Trademark Application Form – The official form required for trademark registration.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Applicant’s Name & Address – Details of the individual or company filing for the trademark.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Business Registration Certificate – Proof that the business is legally registered.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Nationality & Legal Status – If an individual, provide a valid ID (passport, driver’s license); if a company, submit incorporation documents.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Logo-Related Documents</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Trademarked Logo Image – A clear, high-resolution image of your logo in JPG, PNG, or PDF format.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Trademark Class & Description – A description of the products/services under the trademark.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">List of Goods & Services (Nice Classification) – Specify the categories your logo applies to.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Usage Proof (if applicable) – Screenshots of website, product packaging, or marketing materials showing the logo in use.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Legal & Authorization Documents</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Power of Attorney (if using a trademark attorney) – Required in some jurisdictions.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Declaration of Use – Sworn statement confirming actual logo usage in commerce.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Consent Letter (if needed) – Required if the logo contains a personal name, celebrity likeness, or a third-party design element.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Government Fees & Payment Proof</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Trademark Application Fee Payment Receipt – Proof of payment for the application fee.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Additional Fees – Fees for extra trademark classes, priority claims, or expedited processing.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Priority Claim Documents (If Claiming Earlier Rights)</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Certified Copy of Foreign Trademark – If filing based on an existing international trademark.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Translation of Documents – Official translations of any non-English documents.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;"><strong>Note:-</strong> Each country has different requirements—check with the relevant trademark office for specifics.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">Processing times vary but typically range from 6 months to 2 years, depending on jurisdiction and any opposition.</span></p>
<p><span style="font-size: 12pt;"><span style="font-family: courier new, courier, monospace;"><strong>logo is already trademarked</strong> check with:- </span><a href="https://www3.wipo.int/branddb/en/"><span style="font-family: courier new, courier, monospace;">World Intellectual Property Organization’s (WIPO) website and search for your organization’s logo</span></a></span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">To use your logo with BIMI, you must get a Verified Mark Certificate (VMC) or a Common Mark Certificate (CMC) from an approved CA. You can work with your legal team or a lawyer to get your logo trademarked</span></p>
<p><span style="font-size: 12pt; font-family: courier new, courier, monospace;">Select a BIMI Certificate Provider:- Now need to contact VMC cert provider if your logo is ready as per above Step 2.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;"><b>Certificate Provider Verification:-</b> </span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">When you apply for a Verified Mark Certificate (VMC) for BIMI, the certificate authority (CA)—such as DigiCert or Entrust—performs a strict verification process before issuing the certificate. This ensures that only legitimate businesses with a trademarked logo can display their logo in email inboxes.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Steps Involved in VMC Verification</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">The CA checks if your logo is officially registered as a trademark with a recognized trademark office.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">You must provide proof of trademark registration from authorities like:</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">United States Patent and Trademark Office (USPTO) (https://www.uspto.gov)</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">European Union Intellectual Property Office (EUIPO) (https://euipo.europa.eu)</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">World Intellectual Property Organization (WIPO) (https://www.wipo.int)</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Logos that are NOT trademarked will be rejected from the VMC process.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Domain Ownership Verification</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">The CA verifies that you own and control the domain for which you are requesting the VMC.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">This is done via a DNS TXT record or WHOIS lookup.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">The domain must be DMARC-compliant with a policy of p=quarantine or p=reject to qualify for BIMI.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Business Identity Validation</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">The CA confirms that your business is legally registered and active.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">You must submit: Legal business name, Address & registration details, Government-issued business license or incorporation documents</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">The CA checks these details against public and government records to ensure authenticity.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Contact Person Verification</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">You must designate a verified individual as the certificate contact person.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">This person must prove their identity using a government-issued photo ID (passport, driver’s license), Company email, and phone verification.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">=> Final Approval & Certificate Issuance</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Once all the above verifications are completed, the CA issues the VMC certificate.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">The certificate is digitally signed and tied to your verified domain and logo.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">After approval, you can publish your BIMI record (DNS TXT record) to activate logo display in email clients.</span></p>
<p> </p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;"><b>Add a BIMI TXT Record to Your DNS</b>:-</span></p>
<p>It might surprise you to hear that BIMI also incorporates the idea of a selector for publishing an assertion record in a similar manner to DKIM. This could be utilized to have alternative logos between your corporate email, or different brands using the same email domain. Should you only have the need for one logo you can publish your BIMI record under the ‘<em>default</em>’ selector.</p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">default._bimi.example.com TXT “v=BIMI1; l=https://example.com/logo.svg; a=https://example.com/vmc.pem”</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;"><span class="hljs-attr">v</span>=BIMI1<span class="hljs-comment">; → Specifies the BIMI version (always “BIMI1”).<br />
</span> <span class="hljs-attr">l</span>=URL → The location (URL) of the brand logo in **SVG format**. </span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;"><span class="hljs-attr">a</span>=URL → The URL of the **Verified Mark Certificate (VMC)** issued by a CA (DigiCert, Entrust). </span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">host -t txt default._bimi.linkedin.com</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">default._bimi.linkedin.com descriptive text “v=BIMI1; l=https://media.licdn.com/media/AAYQAQQhAAgAAQAAAAAAABrLiVuNIZ3fRKGlFSn4hGZubg.svg; a=https://media.licdn.com/media/AAYAAQQhAAgAAQAAAAAAALe_JUaW1k4JTw6eZ_Gtj2raUw.pem;”</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">host -t txt default._bimi.cnn.com</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">default._bimi.cnn.com descriptive text “v=BIMI1; l=https://amplify.valimail.com/bimi/time-warner/I0vDrJpkRnB-cable_news_network_inc2025.svg; a=https://amplify.valimail.com/bimi/time-warner/I0vDrJpkRnB-cable_news_network_inc2025.pem”</span></p>
<p> </p>
<p><strong><span style="font-family: courier new, courier, monospace; font-size: 12pt;">BIMI Work Without a Website?</span></strong><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">1. BIMI Requirements<br />
</span><span style="font-family: courier new, courier, monospace; font-size: 12pt;">Domain Authentication: To implement BIMI, you need to have your email domain authenticated using DMARC (Domain-based Message Authentication, Reporting & Conformance).</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">SVG Logo: You must have a logo in SVG format that meets specific requirements.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">BIMI Record: You need to publish a BIMI record in your domain’s DNS settings.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">2. Website Not Required<br />
</span><span style="font-family: courier new, courier, monospace; font-size: 12pt;">No Website Needed: Technically, you do not need an active website for BIMI to work. The essential requirements are:</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">A domain with DMARC configured.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">A valid SVG logo hosted somewhere accessible via HTTPS.</span><br />
<span style="font-family: courier new, courier, monospace; font-size: 12pt;">A BIMI DNS record pointing to the logo.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;">3. Hosting the Logo<br />
Logo Hosting: If you do not have a website, you can host your SVG logo on a third-party service that supports HTTPS. This could be a cloud storage service or an image hosting platform that allows direct linking.</span></p>
<p><span style="font-family: courier new, courier, monospace; font-size: 12pt;"> Once you have your VMC, update your organizational domain’s DNS with a BIMI TXT record and ALL subdomains will inherit it from this org/root/top-level domain. is this correct?<br />
Yes, but dmarc/dkim is required for each domain subdomain.<br />
</span></p>
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