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09-Email Learn Advanced Email Deliverability Techniques

by | Nov 20, 2024 | Email

Topics to Learn for Advanced Email Deliverability Techniques.

Mail Server Management: In-depth study of configuring and managing servers such as PowerMTA, Zimbra, Postfix, Strongmail, Qmail, and Exim.
Advanced Email Authentication: Best practices for implementing SPF, DKIM, DMARC, and BIMI, and managing DMARC reports for insights.
Bounce Management: Strategies for handling soft and hard bounces to improve email deliverability.
Spam Filters and Reputation Management: Tools like SpamCop, Watchguard, and Project Honey Pot to manage spam complaints and sender reputation.
Blacklist Management: Techniques for avoiding and recovering from IP or domain blacklisting.
Email Warm-up Strategies: Current methods for warming up domains, IPs, and email accounts to ensure high deliverability.
Content Optimization: Advanced techniques for avoiding spam filters, such as refining message headers, HTML coding, and keyword filtering.

ISP and ESP-Specific Expertise

Tools: Learn advanced features of ReturnPath, Google Postmaster Tools, Microsoft SNDS, 250Ok (now part of Validity), and Email On Acid.
ISP-Specific Compliance: Understanding the delivery mechanisms of Gmail, Yahoo, Outlook, and AOL.
ESP Tools: Hands-on experience with platforms like SendGrid, SES, Mailchimp, Benchmark, MailWizz, Interspire, Sendy, and MailTrain.

Marketing Automation & Analytics

Email Segmentation: Master advanced segmentation techniques based on user behavior, engagement, and demographics.
A/B Testing and Optimization: Learn how to conduct systematic testing for subject lines, email content, and CTAs to optimize performance.
Behavioral Triggers: Setting up automated workflows based on user interactions and lead scoring.
ROI-Driven Campaign Management: Using analytics to improve open rates, click rates, and conversions for campaign optimization.

Emerging Email Trends

AI and Machine Learning: Leverage AI for personalized email campaigns, predictive deliverability analysis, and insights into user behavior.
Zero-Party Data Utilization: Use voluntarily shared data from users to enhance segmentation and personalization strategies.
Dark Mode Optimization: Designing email templates that are optimized for dark mode compatibility across various devices.
AMP for Email: Explore dynamic content delivery within emails using AMP.
Domain Alignment and BIMI: Strengthen brand trust by ensuring domain alignment and implementing BIMI (Brand Indicators for Message Identification).

Lead Generation and Outreach

LinkedIn Outreach: Creating targeted LinkedIn campaigns, advanced research using Sales Navigator, and automating LinkedIn lead generation.
Data Collection: Online research for lead sourcing and utilizing email validation and enrichment tools like Snovio and SalesQL.
Social Media Outreach: Best practices for DM campaigns on platforms like Instagram, Facebook, and Twitter.

eCommerce and Advanced Campaigns

eCommerce Platforms: Master the integration of Klaviyo with Shopify, WooCommerce, and BigCommerce, and crafting pre-purchase, cart abandonment, and post-purchase flows.
Segmentation and Personalization: Learn advanced segmentation techniques and how to personalize campaigns based on user behavior for better targeting.

Email Marketing Tools

Tool Mastery: Deep-dive into tools like Gmass, Sendinblue, Mailchimp, Sendgrid, Mailer Lite, Mailer Cloud, Blue Core, and Mailtester and compare their features and use cases for email campaigns.

Compliance and Legal Considerations

Email Marketing Laws: Understand and comply with global email marketing laws like GDPR, CAN-SPAM, and CCPA to ensure legal compliance in all campaigns.

Additional Tools and Certifications

Tool Certifications:
HubSpot Email Marketing Certification
Google Analytics for Marketers
Klaviyo Email Marketing Certification
Salesforce Pardot Specialist
Marketo Certified Expert

Deliverability & Anti-Spam Certifications:
Certified by ReturnPath (Validity)
Certified Email Marketing Professional (CEMP)
M3AAWG Training on Anti-Abuse & Deliverability Practices

Cloud Platforms:
AWS SES and Pinpoint
Google Cloud (Cloud DNS for email-related configurations)
Microsoft Azure (SMTP and transactional email setups)

Technical Skills

DNS Management: Master advanced configurations for SPF, DKIM, DMARC, and MX records.
Postfix and PowerMTA Tuning: Optimize performance and queue management.
Python for Email Analytics: Use Python for data analysis, automation scripts, and email deliverability audits.

Soft Skills

Email Copywriting: Learn to craft compelling, conversion-driven email content.
Cross-Channel Strategy: Integrate email marketing with LinkedIn, SMS, and other outreach channels for comprehensive campaigns.

Recommended Tools to Master

Deliverability Monitoring Tools:
250Ok (Validity)
GlockApps
Postmaster by Gmail
EmailConsul
Warmbox

Anti-Spam Monitoring & Reputation Tools:
MXToolbox
Talos Intelligence
Barracuda Central

Marketing Automation:
ActiveCampaign
HubSpot
Autopilot

Testing & Preview Tools:
Litmus
Email on Acid

Lead Generation & Outreach Tools:
Instantly
Lemlist
Apollo.io
Woodpecker.co
Data Tools:
Hunter.io
Snov.io
Clearbit

07-Email Disposable E-mail Address

by | Mar 30, 2024 | Email

 As an email marketer, reaching his audience effectively is essential for the success of your campaigns. In today’s online world, many people use temporary email addresses called disposable email domains. This can be both good and bad for email marketers. Understanding how disposable email domains impact your email marketing efforts is crucial for optimizing engagement and maximizing results.

What are Disposable Email Domains?

Disposable email domains are temporary email addresses created for short-term use. Users often employ these addresses to sign up for online services, newsletters, or forums without giving out their main email address. Popular disposable email services include 10minutemail.com, Guerrilla Mail, and Temp Mail.

Challenges:-

Low Engagement Rates: Emails sent to disposable addresses may have lower open and click-through rates since users often use them for temporary purposes and may not engage with the content.

Spam Filtering: Many disposable email domains are flagged by spam filters, leading to your emails being automatically routed to the spam folder or rejected altogether.

Data Quality Concerns: Since disposable email addresses are temporary, maintaining accurate subscriber data becomes challenging, impacting the quality of your email list.

Deliverability Issues: Email service providers may view emails sent to disposable addresses as suspicious, affecting deliverability rates and sender reputation.

Strategies for Overcoming Challenges:-

Segmentation: Segment your email list to identify and exclude disposable email addresses. Focus your efforts on engaging with subscribers who are more likely to interact with your content.

Email Verification: Implement email verification processes during the signup phase to detect and block disposable email addresses. This ensures that your list comprises genuine subscribers who are interested in your content.

Content Personalization: Tailor your email content to resonate with your audience’s interests and preferences. Personalized emails are more likely to capture the attention of subscribers, regardless of the email address type.

Optimize Deliverability: Monitor your email deliverability metrics closely and address any issues promptly. Utilize best practices for email authentication, such as SPF, DKIM, and DMARC, to enhance deliverability and inbox placement.

Incentivize Engagement: Offer incentives or exclusive content to encourage subscribers to use their primary email addresses rather than disposable ones. This fosters a more meaningful connection with your audience and increases the likelihood of sustained engagement.

block and verification:-
block into PowerMTA:-

domain-macro Disposable_dom nitwings.com, 0-00.usa.cc, 001.igg.biz

<domain $Disposable_dom>
type discard
discard-as-bounce yes
</domain>

block into Postfix:-

add the line in the Postfix’s “/etc/postfix/main.cf”.
transport_maps = hash:/etc/postfix/transport

Way one:- only send an email for Yahoo and Gmail all other domains are discarded

write /etc/postfix/transport

gmail.com:
yahoo.com:
* discard:

Way two:- only discard specific domains and all others are allowed.
create /etc/postfix/transport

nitwings.com discard:
blackpost.net discard:

Where to get Disposable:-

https://raw.githubusercontent.com/iocium/download.throwaway.cloud/main/list.txt

“https://raw.githubusercontent.com/andreis/disposable-email-domains/master/domains.json”

“https://github.com/ivolo/disposable-email-domains/blob/master/wildcard.json”

You can use open.kickbox.com free API to write automation and find out whether the domain is disposable or not.

“https://open.kickbox.com/v1/disposable/yopmail.com”

Small Providers need to block disposable domains because spam filter providers use unused disposable boxes as traps and generate high spam complements. Also, it is included in phishing and suspicious activity.